Successful Patterns in Agribusiness Selling

During this past summer, I had the rare (at least to the academician) opportunity to personally visit and travel with over 30 agribusiness salesmen throughout much of the American Southwest. I accompanied many of these “mobilized merchants” on their customer service calls. I rode along with these “practicing scientists” in their pickup trucks as they checked their clients’ operations for agronomic irregularities. And, I sat alongside these “agricultural diplomats” as we sipped coffee and socialized with growers in such seemingly unknown places as Sanger, Reedley, and Five Points in California, and Buckeye, Marana, and Somerton in Arizona.